The Victor brand of dog food has become one of the biggest sellers on Amazon.com, and the company announced that it will be launching a brand-new line of dog foods in 2018.
“We’ve always had a passion for food, and when we started, we had the vision to do something new with it, to create a new brand that we couldn’t live without,” Victor owner, Mark Smith, said in a statement.
“With this brand we are bringing the best of Victor brand products to a new generation of consumers, and we are excited to bring it to the world.”
The new line will include “an exciting blend of flavors, a unique ingredient mix and a unique packaging experience,” and will include an “inherent value proposition” that is meant to entice consumers to buy Victor products.
“With the opportunity to introduce Victor to the next generation of dog owners, we are thrilled to bring the brand to new generations of dog lovers,” Smith added.
Smith has been making Victor dog food since 2009, and it is one of his company’s most popular brands.
The brand sells in nearly every major grocery store, and Victor has also become a favorite of the restaurant industry, where it is the most popular brand among restaurants.
As for the new brand, Smith said that Victor will continue to be a “purely food company” and will not use any of the ingredients in the brand.
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