On Friday, Mexican food company El Chapo’s son, Albertos, was named Food Lion’s latest spokesperson for the company’s marketing campaign.
The video of the interview is titled “What are you waiting for?” and features the son, who is in his early 20s, describing how he and his father would go to work every day.
Alberto has also been named as a brand ambassador, appearing on billboards in Mexico City and Los Angeles and participating in an interview with ABC News.
The new video features a line of food items, including tortillas and hot dogs, which the brand’s marketing team said were chosen because they were the most commonly eaten in Mexico and that they are also popular among Mexicans.
The company also announced it will release a new ad with Albertos this month.